Branding

How to build a brand?

Building your own brand essentially boils down to seven steps:

Research your target audience and your competitors.

Pick your focus and personality.

Choose your business name.

Write your slogan.

Choose the look of your brand (colors and font).

Design your logo.

Apply your branding across your business.

While you might revisit some steps as you pivot your brand, it’s important that you consider each aspect as you shape your brand identity.

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